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The Importance of Using Professional Photos for Your Listing

May 11, 2018 | By Shane Roxburgh

Today I’d like to explain the importance of utilizing professional photography when listing your home.
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Many people ask me, “Do I need to use professional photos when selling my home?”

To answer this, I like to use the following saying: If it isn’t compelling, it isn’t selling. Photos taken on a cellphone just can’t compete with ones taken by a professional. 90% of buyers these days begin their search online, so the pictures of your home that appear online will serve as a first impression for many potential buyers.

Also, listings that utilize professional photography are shown to sell 50% more quickly. And 39% of listings with professional photos sell closer to list price than those without.

If your Realtor tries to use their iPhone to take pictures for your listings, run. Call my team instead. We will get you into contact with a professional photographer who can make your home shine. With our team’s combined 35+ years of experience, we’ve had plenty of time to seek out the best photographers available.

We invest money in making sure our clients’ listings will look their best. Our strategy varies from house to house because different properties will benefit from different things. For certain properties, we’ll take the approach of selling a specific lifestyle.

With these properties we’ll use drone video to showcase the property, neighborhood, and general surrounding area. We can also shoot “cinematic tours” to highlight features of a home.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Shane Roxburgh

Shane Roxburgh's years of experience is vital to the day-to-day operations and overall success of the company. From liaising with our clients, investors, developers, builders and landowners. Shane identifies processes, strategies and marketing plans to create long term growth opportunities all long term relationships for all. Shane Roxburgh has created a real estate consulting company that provides overall approach to all your real estate needs, acting as "Your Utah Real Estate Group". "My success has been due to the integrity and the close client relationships I have built over the years. In today’s market, it is important to work with the best in the industry with the highest and utmost integrity to insure the best results."